How to Calculate the Total Cost of Ownership for a DTG Shirt Printer

Direct-to-garment (DTG) shirt printers offer a convenient and cost-effective way to create custom printed shirts. However, it’s crucial to consider the total cost of ownership (TCO) before investing in a DTG printer. Here’s a comprehensive guide on how to calculate the TCO of a DTG shirt printer:

Initial Investment

The initial investment includes the purchase price of the printer, software, and any additional equipment like a computer or heat press. This is the largest one-time expense and should be carefully considered. Factor in the cost of accessories such as ink cartridges, cleaning supplies, and maintenance kits as well.

Consumable Costs

Ink is the primary consumable for DTG printers. The cost of ink varies depending on the type of printer and ink used. Estimate the average number of shirts you will print per month and calculate the monthly ink consumption. Factor in the cost of replacement print heads as they have a limited lifespan.

Utilities

DTG printers consume electricity and water during the printing process. Calculate the monthly electricity consumption based on the printer’s power rating and operating hours. Water is used for cleaning and maintenance, so factor in the cost of water usage as well.

Maintenance and Repairs

Regular maintenance is essential to keep your DTG printer running smoothly. Factor in the cost of scheduled maintenance, such as cleaning, calibration, and software updates. Additionally, budget for unexpected repairs, especially if the printer is used frequently.

Labor Costs

The cost of labor includes the time spent operating the printer, loading and unloading garments, and performing maintenance tasks. If you hire an employee to operate the printer, their salary and benefits should be considered. For small businesses, labor costs may be lower if the owner or staff operates the printer in addition to their other duties.

Depreciation and Resale Value

DTG printers have a limited useful life and will eventually need to be replaced. Factor in the depreciation of the printer over its expected lifespan. Additionally, consider the resale value of the used printer when calculating the TCO.

Production Capacity

The production capacity of a DTG printer refers to the number of shirts it can print per hour. Higher production capacity means you can produce more shirts in less time, which can increase profitability. Consider the production capacity of the printer in relation to your expected production volume.

Training and Support

Proper training and support are essential to maximize the efficiency and longevity of your DTG printer. Factor in the cost of training for operators and technical support from the manufacturer or a third-party provider.

By considering all these factors, you can accurately calculate the TCO of a DTG shirt printer. This will help you make an informed decision on whether investing in a DTG printer is the right choice for your business.